Stage 1
This is the first stage of the campaign, placing stickers on the street to attract people’s attention. It is used to make noise within Hong Kong public. Below are the three stories stickers in different places.
QR code
There are QR code being blend in the stickers. People can scan the QR code by using their smart phone to obtanin information and the stories behind these stickers and campagin. They can also share our stories with their friends through social networks.
Stage 2
This is a profile pic chaging app download and change profile pic with the graphics which the app offered. Also. updated information of the campaign, this app will also send you notification or post on your wall to let the Target audiences keep in touch with 55DSL and also the campaign. Making use of the power of social media and our TA, the campaign can spread widely.
Stage 3
As Hong Kong already get informed by the campaign and the popularitu of the brand is gained after the first two stage, we will sell t-shirt with the campaign message at this stage. When customers buy this series t-shirt, they can get a pack of exclusive stickers of the series campaign for free. This can increase the loyalty.
